Falk Associates Public Relations

Falk Associates Case Studies

Make-A-Wish Foundation of Illinois

The Make-A-Wish Foundation is the nation’s oldest and largest wish granting organization. The Northern Illinois chapter was founded in 1985 and has granted the wishes of nearly 4,000 local children.

The Challenge
The Make-A-Wish Foundation grants wishes to children with life-threatening illnesses, and many of these kids go on to lead long and happy lives, but the persistent misconception that Make-A-Wish grants the last wishes of dying children was keeping qualified families from applying for services.

The Solution
Ongoing public relations focused both on the life-affirming role of a wish in recovery and stories about remarkable children who had wishes a few years earlier. Enclosed clips regarding a young cancer survivor who carried the Olympic Torch and a reunion party for wish kids and their wish granters are only a few of the remarkable heart-warming stories that reinforced the organization’s true mission.